What is a fashion anyway?

While trying to think of how the magazine would best be made, I stumbled upon the problem that I have a very limited concept of how aesthetics and design choices work together. To fix this, I delved deep into the realm of aesthetics (and scouring google images) to understand how I want my magazine to look like. Although I don't have a specific design yet, I have more of an idea about the direction I want to take my magazine.