Hittin the books (which is like, research)

I wanna have a good set of ideas and frames of reference. Because of this, I have launched into a researching spree to be sure to have a few good ideas. I primarily is looked for Alt-fashion magazines in terms of looks, essence, content, and prominence on social media/how they are distributed. This is essentially what I stumbled upon:

Alt-Press discussed the prominence of magazines/brands having hectic social media presence and content geared towards a 16-25 year old audience. They discuss 10 brands with a rather cult following on Instagram. They also lead to the conclusion that reaching an audience through social media ads and possibly a website in which one could subscribe through but still reach consumers online. It is key to keep up with increased digitization, and that can easily be done, as the research shows, through a strong presence online.

In terms of content, looks and essence, the blog site "I Am Attitude" provides great information provided below:

 "Alternative magazines are at the heart of the scene, run by creative teams who are just as passionate about alternative fashion and culture as you are.What makes alternative magazines so unique, is the very alternative nature of each and every magazine, being made by a team of keen writers, photographers and models, who share their love of alternative fashion and culture with each and every edition. It’s very rare to find alternative designers gracing the pages of mainstream magazines, so alternative fashion and culture magazines give them a great platform to get their work out there, where they can reach their intended audience without the restraints of mainstream media."

The article argues for the freedom of Alt-Fashion as self-definable. Due to their small staff size and specialized, niche target looks and audience, they have a larger degree of freedom in allowing themselves to defy fashion magazine conventions and create an ever changing aesthetic.

This is useful, as it gives me a LOT of freedom and a good idea of how I could be able to design, market, and distribute it (Ex: IG, Alt-Press, Bookstores, Online Subscription)

Also I wanna try this new sign off, so here goes :)

-Let's get this bread


https://www.altpress.com/features/10_alternative_fashion_brands_you_need_to_follow_on_instagram/
http://www.iamattitude.com/content/alternative-fashion-magazines/